The Impact of Front Entryways on Home Values

NFO WorldGroup

The Study
A national study by independent research organization NFO WorldGroup found that a beautiful entryway has a big impact on the perceived value of a home. The Study Researchers divided a national sample of thousands of recent home shoppers into two groups. Using a Web-based survey, each group was asked to look at photos of homes and estimate how much each would cost.

Group one saw three test homes: one with an enhanced entry system and two with standard 6-panel doors. Group II saw photos of the same three homes with a complete premium entry system. To eliminate bias, each group saw only one set of homes, and none of the participants knew that the study was about entryways. They were simply asked to evaluate the homes.

The Results
Consumers placed a higher value on the homes with upgraded entryways-up to $24,840 higher, or more than 6% of the selling price.

The Bottom Line
A beautiful entryway adds big value to the home!

NFO WorldGroup is a world-leading provider of Internet-based research, research-based marketing information and counsel. For more than 50 years NFO WorldGroup has provided in-depth understanding of consumers and brands to more than 3,000 clients in North America, Europe, the Middle East and Asia.